SEO
The aim of search engine optimization (SEO) is to improve the ranking of websites on search engines like Google, Bing, Yahoo, DuckDuckGo, etc by using various techniques.
Certificate Course in Digital Marketing
The best online digital marketing course, offering you how to improve your skills and achieve your goals in digital marketing strategies.
Start a career in digital marketing or develop a successful marketing plan for your company. Learn from the best digital marketing professionals on SEO, social media marketing, paid search strategies, and analytics tracking.
key Information
Students Enrolled
120+
Language
English
Study Format
Online / Offline
Accreditation
ACTD
Duration
4-Months
Fees
2000 ZMW / Month
Expand your career opportunities with the Voxforem Online Training Institutes and certification programs.
Become a member of the community of creators, professionals, educators, and world-changers.
Digital Marketing Course by Voxforem
To remain competitive and visible in the contemporary market, it is essential to have a solid digital marketing strategy. The Voxforem online digital marketing course provides comprehensive guidance to help you sharpen your online marketing abilities, target the appropriate market, and develop a unified brand narrative across many platforms. The course will give you the information and resources you need to create an integrated digital strategy that supports your company's goals and efficiently organises Internet marketing efforts.
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Our Curriculam
- Introduction to Marketing and Advertisements
- Introduction to Digital Marketing and Its Advantages over Traditional Marketing
- Customer Centricity
- What is SEO and how do search engines work?
- Understanding On-page and Off-page SEO In Detail
- Keyword Research
- Technical SEO, Mobile SEO, and Schema Markups
- Link building – Blogger Outreach and Other Techniques
- Social SEO, Local SEO, and International SEO
- SEO Audits
- SEO Tools – SEMrush, Ahrefs, etc.
- Algorithm Updates
- How to Rank #1 on Google?
- Introduction to Business Problems and Hypotheses Formulation in the following domains:
- Marketing
- Retail
- Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Product Mix Decision
- Branding Decisions
- Designing Service Offering
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Developing Sales Promotions
- Sponsorship Campaigns
- Managing Public Relations
- Brand Positioning
- Engagement Strategy
- PR Activities
- Data Science in Marketing
- Statistics for Data Science
- Introduction to Supervised and Unsupervised Learning
- Linear and Logistic Regression
- Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
- What is social media optimization?
- Why social media marketing?
- Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Promotion of Content or Product(s) on these platforms
- Managing and Driving Engagement
- Guidelines and Best Practices
- Social Media Platforms – Case Studies
- Why Video Marketing?
- How to Rank YouTube Videos at #1 Position?
- Different Video Platforms – YouTube, etc.
- Video Marketing for B2C Businesses
- Video Marketing for B2B Businesses
- Live Streaming and Video Uploads
- Generating Leads from Videos
- Optimizing Videos for Ranking
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Google Ads
- What is Search Engine Marketing?
- Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
- Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
- Google Display Campaigns
- Conversion Tracking
- Remarketing
- Mobile Ad Campaigns
- A/B Testing
- Scheduling Ads
- Media Planning
- Reporting and Management
- Google Ads Account Audit
- What is Programmatic Buying?
- Programmatic vs Traditional Media Buying
- Targeting Strategies in Programmatic Buying
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Facebook and Instagram Ads
- Understanding Facebook Marketing
- Facebook Ads Manager
- Business Manager
- Facebook Ad Campaign Types and Objectives
- Audience Targeting
- Ad Formats
- Budgeting and Scheduling
- How to Add Facebook Pixel to a Website?
- Reach and Frequency Buying
-
LinkedIn Ads
- Introduction to LinkedIn Advertising
- Different Types of Campaigns
- How to Find the Right Audience?
- Account-based Marketing
- What is email marketing?
- Its Objectives
- Tips and Tricks
- Domain Reputation and SPF
- Different Email Providers – Mailchimp, etc.
- Campaign Creation – HTML and Built-in Editors
- A/B Testing
- Source Tracking, List Management, etc.
- Technical Understanding of Pages
- Conversion Optimizations
- Understanding User Behavior and Taking Actions Accordingly
- Lead Capturing on Pages
- A/B Testing of Pages
- What is affiliate marketing?
- Its Benefits
- Different Platforms
- Affiliate Tracking on a Website
- How to Handle Affiliates?
- Handling Fraudulent Transactions
- Tips and Tricks
- What is content marketing?
- Its Objectives
- Different Types of Content Marketing
- Writing Blogs and Content and Promoting It on Different Platforms
- Creating Engaging Videos and Promoting Them
- What is Influencer Marketing?
- How to Reach Out to Influencers and Engage Them?
- Understanding Google Analytics and Visitors’ Traffic Matrices
- Understanding Visitor Behavior using Multiple Metrics
- Slicing and Dicing Data
- Understanding Growth Patterns
- How to Build a Marketing Strategy by Seeing Traffic Patterns?
- Channel Performance, Setting Goals, and Creating Reports and Dashboards
- Measuring ROI as an Integrated Approach and Strategy Creation
Digital Marketing Certification By Voxforem
This digital marketing course is curated by experts from the top organizations in the world After the training, you will work on a range of projects that will provide you withreal-world experience. Upon executing the projects successfully, you will receive an advanced digital marketing certificate from Voxforem.
Would this course be suitable for you?
- Owners of businesses, entrepreneurs, bloggers, YouTubers, and fans of social media.
- For website owners looking to increase their web business, web traffic, conversions, and sales.
- Individuals who work in business analysis or other related professions and are interested in expanding their knowledge of social media marketing strategies for business growth.
- Individuals are interested in utilizing their digital marketing skills to earn additional income, whether or not they are seeking a full-time job.
- People seeking work-from-home positions with top companies worldwide.
What will set you apart?
- It is important to know the different components and platforms involved in a comprehensive digital marketing plan.
- You have expertise in various areas including analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
- Acquiring knowledge that can be applied to various fields and positions, regardless of one's career stage.
Skills Covered
After completing this training course, the students will have the following set of competencies.
Google Analytics
Any website can include Google Analytics, which gives you insight into how visitors interact with the site. Analysing these data can provide valuable insights.
Google Ads
With Google Ads, you can boost your website's visibility and secure a spot at the top of Google's search results, even if your website doesn't rank that high organically without ads.
Email Marketing
Email marketing should be a component of almost any company's marketing strategy because it is still an extremely successful approach to contacting customers.
Website Optimization
Multiple elements go into search engine optimisation. Your search engine placement depends on a variety of things, such as generating content that is SEO-friendly and correctly constructing your website to ensure speedy page loads.
Facebook Marketing
With more than 2.8 billion users, Facebook is the biggest social media platform.
Instagram Marketing
Although it began as a photo-sharing app, Instagram is now focusing more on video to compete with TikTok. It has a potential audience of over 1.3 billion for its advertising.
LinkedIn Marketing
With an emphasis on business and employment, LinkedIn has more than 700 million users.
YouTube Marketing
Every day, more than one billion hours of video are watched on YouTube! Its potential audience for advertising is about 2.2 billion individuals.
Twitter Marketing
Nearly 0.4 billion users are within the potential advertising reach of Twitter. Even though it's smaller than the other networks, it still has its uses for particular populations and sorts of material.
Blogging
By blogging, you can increase traffic to your website and provide material for social media sharing. Additionally, it aids in SEO for the remaining.
Here's a Quick Overview of What You'll Learn.
- Track and report on the performance of your website.
- Paid search marketing can help you get a high rate of return.
- Promote your company on the most popular social media sites.
- Utilise resources like Semrush to perform keyword research.
- Boost the organic search ranks of your website.
- Improve the conversion rates of your landing pages.
- Create effective email marketing strategies.
Career Opportunities after a Digital Marketing Course
Entry-Level Digital Marketing Jobs:
- Digital Marketing Intern
- Social Media Associate
- Notice-board
- SEO Associate
- Content Writers
- Client Servicing Associate
- Paid Media Associate
Mid-Level Digital Marketing Jobs:
- Social Media Team Lead
- Senior SEO Associate
- PPC (Pay Per Click) Executive
- Campaign Manager
- Media Planning Associate
- Performance Marketing Associate
We Are Accredited With
Do you have any questions? We are happy to help you.
Frequently Asked Questions
Do digital marketing courses lead to a successful career? Have digital marketers a promising future?
Almost every company and brand has embraced the new form of promotion and marketing known as "digital marketing," which enables them to reach a larger audience and increase sales. One of the most in-demand careers today, digital marketing has seen a huge increase in demand as a result of the rapid digitalization of businesses.
- Graduates
- Business owners
- Web Designers
- Web Marketers
- Professionals in their early career
- Marketing Professionals
- Looking for New Business opportunities
- Job seekers
- Full-time freelancer
We offer Online Training.
A digital marketing certificate is valuable because it will enhance your resume. It also attests to the knowledge you acquired throughout the course.
Digital Marketing Course undoubtedly has the certification, just like all other courses. The market value of a certificate from a digital marketing course is higher.
Voxforem offers Advanced Digital Marketing Training Course which contains SEO, SEM/PPC Google AdWords, Social Media, Content, Email, Affiliate, Web Analytics, Lead Generation, Blogging Concepts etc.
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Specialist
- Social Media Marketing (SMM) Strategist
- Search Engine Marketing (SEM) Specialist
- Web Developer and Web Designer
- Content Writer
- Digital Agency Manager
- Social Media Analyst
- Social Media Manager
- Search Engine Marketing Analyst